About the founder
Playbook exists because reading about business isn't the same as building one
A book's worth of hard-won lessons, rebuilt as a simulation students run for themselves.
Jarrell is the author of The Ultimate Entrepreneurship Playbook for Teens and the origin of Playbook's curriculum. He shaped the seven-stage framework, the case studies, and the conviction behind the whole platform: young people are far more capable than most classrooms let them prove.
That belief drives every product decision — students don't read about entrepreneurship in Playbook, they practice it on a business they build and name themselves.
We don't teach students about entrepreneurship. We hand them a business and let them run it.
The book behind the platform
The curriculum
From a book to a simulation
The platform's seven stages map directly to the chapters of The Ultimate Entrepreneurship Playbook for Teens. Every concept a student meets in the simulation traces back to the book's framework — now made interactive, differentiated by grade, and measured against real decisions.
That's what separates Playbook from a video course: the curriculum was designed to be practiced, and the platform makes practice the whole point.
Bring Playbook to your students
Playbook launches for 2026–27. Join the waitlist for early access and a launch invite.